Large corporations have the finances to undertake major digital marketing campaigns. Small businesses, however, are often constrained by budget. That doesn’t mean that digital marketing campaigns are the sole preserve of major corporations. A small business owner can get cost effective help with digital marketing. There are also a lot of things that you can do yourself.
If you are a small business owner who wants to do more in digital marketing, here are five valuable digital marketing tips that won’t cost too much money.
Learn the Basics of Search Engine Optimization (SEO)
Creating a great looking website is the relatively easy part of building an online presence. If people can’t find your great looking website, though, your efforts will have been wasted. That’s where search engine optimization (SEO) comes into play. SEO is what will get your website ranked by search engines like Google.
Large businesses spend a lot of money on SEO, but you will be surprised at how much can be achieved with a little bit of knowledge and a mall budget.
If you know nothing at all about SEO, your first step should be to read a beginner’s guide to SEO. There is a very good free Beginner’s Guide to SEO available Moz. That will explain how to optimize your website for keywords and how to use SEO tools like Google Search Console.
If your website has been built in WordPress, then there is a free plugin called Yoast that you can use to help you with SEO. Yoast is easy to install and it’s easy to use. Once you have installed and configured Yoast, it will tell what you need to do to optimize the pages of your website for the search engines.
Start Posting on a Blog
You probably have a blog section on your website, but do you use it? Your blog is your opportunity to demonstrate your expertise in your field. It increases the credibility of your business and it will also draw in more visitors to your website.
If you don’t know what to write about on your blog, try looking at questions people are asking about your type of products on answer sites like Quora. Then, answer those questions in blog posts on your website. You might also like to read a book on how to create content. Everybody Writes by Ann Handley is a good example.
Build an Email List
Digital marketers often say that the money is in the list. A good quality email list is effectively a list of people who may be interested in buying your products. So, start building that list so that you can keep subscribers up to date with new products, special offers and news about your business.
Your first step is to make it easy for people to sign up to receive emails from you. You can do this by installing popups on your website from companies like Sumo or MailChimp. You might also consider offering people incentives to sign up, like free e-books. If you are unsure what to put in your emails, you could start by emailing your blog posts. You could also subscribe to some of your competitor’s emails to find out what they are sending out. The frequency of the emails you send will depend on your business and your target audience. You don’t want to be flagged up as a spammer, though. Once a week is a good average to aim for.
Start Using Social Media
Set up accounts on social media sites like Twitter and Facebook and start posting regularly. You can also use Facebook ads to reach a targeted audience. You can target Facebook ads precisely to the demographics and geographic locations of your target market. That makes it much more cost effective than many other types of advertising. Facebook will even help you target your marketing. If you upload the email addresses of, say, 1,000 of your best customers, Facebook will match the email addresses to Facebook profiles. It will then create a target Facebook Lookalike Audience based on those profiles.
A lot of businesses don’t use the power of video to promote their products. They think that it’s too difficult to create a professional looking video. However, it’s a lot easier to do than you might think. There are websites that will help you make promotional videos, like Magisto, or you can use apps like Periscope. Finished videos can be published on YouTube, used in your blog posts, and you can post them on your social media pages.
Implementing these five tips alone will get you started with digital marketing. You will probably be amazed by the results. Once you have made a start with digital marketing you will soon find that is nowhere near as difficult as you thought was. Your business could soon be reaping the rewards of even just a little effort on social media.