Content marketing is more than making posts on your blog. Content marketing includes videos, infographics and articles. It’s about creating fresh, engaging comet across a variety of mediums. If you publish entertaining and informative content about your business, it will help your business grow. If you are unsure how to tap into the benefits of content marketing, here are some content marketing strategies for you think about.
Make Your Content Relevant
Most people understand the basic concepts of content marketing, but what type of content should you be using? The answer to that is; keep it simple, keep it relevant, and make it useful. Content marketing isn’t always about selling a product. So, think about areas of content as well as the content itself. Use content to demonstrate your expertise in your field. Create advice pages, top ten tips and “how to” content. The objective is to use your products in your content where you can. It is also to attract people to your site who may, one day, be interested your product.
Make Stories Memorable
Telling a story is the best way to demonstrate a product. If you can weave the benefits of your products into a real-life story, it will be more believable and more memorable. Use examples of how customers have benefited from using your products. Provide case studies of projects that you have completed. If you can show how your products solved a problem for a customer, prospective customers will be better able to understand how your products can help them. Stories like these can be published as articles, used at public speaking events and posted on your blog.
Contribute to Trade Magazines
When a trade or local magazine publishes your content, it takes the content to a new level of credibility. This could be content that you have already used on your website, or it could be brand new content. Reach out to trade magazines and offer them your expertise. It will position you as an influencer in your market place. It will also make your business the go-to business for your products or services.
Give Away Free Content
Everyone loves getting something free. So, offer free e-books or guides in exchange for nothing more than a name and email address. They will get a valuable resource. You will get a new name on your mailing list. Once the content has been written, the cost of disturbing it electronically is minimal. You can then further build credibility by sending new informative content to your mailing list. You don’t need to hard-sell when you send out your content. When a customer is ready to buy, they will come to you, because they already trust you.
Leverage Mobile Marketing
Mobile marketing is a means of connecting businesses directly to their customers. It means you can get the right message across at the right time. To create an effective mobile marketing campaign, you need to take the following steps: 1. Work out what your target needs and then address those needs. 2. Work out how you will align what the market needs with your own objectives. 3. Select the appropriate mobile marketing tool for your campaign. 4. Launch your campaign and start marketing it. 5. Evaluate the results and modify the campaign as needed.
Encourage Online Reviews
Don’t be afraid of online customer reviews; good and bad. Even a bad customer review can be positive if you handle it well and you address the customer’s concerns. Online reviews build a business’s reputation. They are very effective for converting new customers. Encourage reviews on your own site and on sites relevant to your business. You can also use general review sites like Yelp, TripAdvisor and RateItAll.com. If you sell products on Amazon, here’s some helpful tips on how to get more Amazon reviews.
If you are launching a new product, gaining the expert opinion of an industry expert could make all the difference. Reach out to influencers and experts in your field. You’ll be surprised at how accommodating some of them can be. If an industry expert reviews your product, it will provide very persuasive content for your content marketing campaign.